Thanks for your letter of apology this morning. Really, Reed. You were cool to announce that you’d “messed up” and treated us members with less than ultimate respect when you raised our fees this month (back of hand dramatically to forehead).
I was hoping your email would say, “Gosh, Kathy, we really ARE sorry. We’re so sorry that we’re only going to charge you $10.59 again instead of the whopping $16.94 that we billed to your credit card a few days ago.”
But no. Reed, you offered your apologies. You explained your fears. You told us how you were splitting the service in two. We faithful Netflix customers can get A) streaming or B) red envelopes stuffed with DVD’s in the mail or C) both.
If we opt for the snail mail envelopes, they will now be called Quikster. (I assume that’s because our queue wishes will be mailed really, really Quik!) We can even now rent videos like Wii, PS3 and Xbox 360 games. That is, if we had a clue what those games might be, which I don’t.
Reed ends his apology:
I want to acknowledge and thank you for sticking with us, and to apologize again to those members, both current and former, who felt we treated them thoughtlessly.
Both the Qwikster and Netflix teams will work hard to regain your trust. We know it will not be overnight. Actions speak louder than words. But words help people to understand actions.
Thanks again, Reed. It was a special way to wake up this morning.
You’ve brought the issue front and center:
What the heck are we going to do?
I think that $16.94 price is a little too steep. Yep. We’re poor folks with huge hospital deductible bills and, gosh almighty, I just don’t watch that many movies. Should we keep the streaming? It actually works well 78.6% of the time, even way up here in the middle of the woods.
I’m thinking–oh no, gasps the internal movie-appreciator–that it might be time to just cancel the whole thing for a while. If we want to watch a movie, we’ll trek to downtown L’Anse like in the olden days and physically choose a DVD from the shelf. (Ooops, in the olden days we’d be choosing videos.)
So, I’m sorry, Reed. Really sorry. I would have liked to stay with your company. We had a lovely relationship going on for a while, didn’t we? It all started a couple of winters back when we started watching old Dark Shadows re-runs after Barry’s ice fishing trips. (We couldn’t get ’em locally, so we had to take the plunge into the Modern Age. Please don’t ask why we were watching vampire shows from the 1960’s.)
However, we’re returning to our local store, Reed. I’m afraid it’s going to be NoFlix. For a while, anyway. If we decide to change our mind later–if we discover we can’t live without streaming–I’ll let you know.
Good luck with your company! Hope it all works out for you.
A customer with at least ten extra $$ in her pocket next month. (The other $6.94 perhaps I’ll spend at the local DVD store.)